There's no doubt Google has, and will have for the foreseeable future a majority share of the search market. But this is not enough, in addition to Search,Google wants to be the go to place for Social Media. In other words everything online.
Take a moment and consider the products offered by Google which in most cases are free. Free is a big thing when it comes to building a successful and useful Social Networking Platform.
Search: Could hardly leave out the number one reason we visit Google web properties.
Gmail: Not just a personal email product, also integrates with Google Buzz and Business Apps
Google Business Apps: Web-based office tools from text documents to spreadsheets and presentations.
Google Buzz: Google's answer for micro blogging (Tweets) and Social Networking accounts updates such as Facebook Walls
YouTube: Popular video sharing web site
Those are just some of the building blocks of a very interesting Social Media / Networking platform which could be offered by Google. Add to these, over a dozen other services which could be integrated into a Social Networking Platform and Google may just have the recipe to beat Facebook in the Social Networking wars.
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